RX Bag Marketing is a division of Innovative Marketing | [email protected] | 407.363.3456
About the Pharmacy Customer
• Over the last 10 years, the percentage of Americans who took at least one prescription drug in the past month increased from 44% to 48%.
• Nearly 75% of people filling prescriptions in the U.S. are over the age of 50, the wealthiest portion of Americans with almost 2 trillion dollars in spending power!
• In the United States, spending for prescription drugs was $315.9 billion in 2017, $234.1 billion in 2008, which was more than double what was spent in 1999!
• Among older Americans (aged 60 and over), more than 76% used two or more prescription drugs and 37% used five or more.
• Whether you like it or prescription drug use in America is on the rise. Pharmacies are busier than ever before.
• You have the opportunity to get your message out to the pharmacy customer each and every day.
• Your ad will be placed directly in the hands of people that need and can pay for services in your industry.
• You will be featured for up to 6 months on up to 12,000 bags. You message will be seen again and again. Repetition is key in advertising!
According to information published by the Center for Disease Control...
Why Advertise?
Advertising...
• Creates Traffic for Your Business
• Attracts New Customers
• Gives Your Business a Successful Image
• Is an Investment in Success
• Encourages Repeat Business
• Generates Continuous Business
• Keeps Your Business at the Top of the Consumer’s Mind
Why Advertise in Print?
Print Advertising ...
• Has a Shelf Life and Staying Power
• Provides a Visual of You and Your Product
(we remember more of what we see)
• Can Bridge the Gaps left by other Media
• Establishes Top-of-Mind Awareness
• Compliments other Advertising Platforms